ASM Toy Fair 2005
Companies Chat
Click the Company Name for ASM's Detailed Coverage
Art Asylum
Bandai Girls (Report)
Bleeding Edge Goths
Blue Box International (BBI)
Dark Horse Comics
Diamond Select
Great Eastern Entertainment
Integrity Toys
Jakks Pacific
Kinetic Toyz
Lazy Bonz
Madame Alexander
Master Replicas
Mattel Press Kit
MGA Entertainment (Report)
Palisades Toys
Play Along
Playground Maniacs
Sideshow Collectibles
Shocker Toys
Stevenson Entertainment
Takara USA
Toy Biz
Toy Biz Press Kit
Toypresidents, Inc.
X-Plus USA

Welcome to ASM's Toy Fair 2005 Coverage!

2-28-2005, 10:11pm EST:

Our Integrity Toys - Fashion Royalty Report is online!

2-27-2005, 04:05pm EST:

Added to our Toy Biz Press Kit Images section: Marvel Legends! (Galleries hosted on

2-27-2005, 09:55am EST:

We've now got our Fashion Royalty pictures available for your viewing pleasure in our Integrity Toys coverage!

2-26-2005, 03:15pm EST:

Check out the first of our Toy Biz Press Kit Images, featuring Fantastic Four and Spider-Man! (Galleries hosted on

2-25-2005, 12:30am EST:

Just to let you know, we've got a few more Press Kit images (okay, a lot) images to process yet, and we may have a report or two to follow tomorrow. Keep checking back! And we're also going to try to schedule a chat on the network within the next few days. Maybe Sunday or Monday. Keep watching this space.

Also, we may be moving a few more galleries over to as bandwidth availabity decreases. Thanks for all the attention. :)

A Personal Note from Phil:
I'd be remiss if I didn't point out two things -- one, you can E-mail us at (the link probably got hidden at the bottom of our picture pages, but it's there). Two -- I couldn't have done this without the hard work of Daniel, Doug, Amy, and Matt, the ASM Team that was in New York the past week. These people know not only what pictures to take and what info to get -- but also how to get it. I doubt you'd see more professional people at Toy Fair. Always a class act, guys, and thanks for all you did -- including keeping me (somewhat) sane during the stress of the server going down.

2-25-2005, 12:10am EST:

In our final update of the night, check out Dark Horse Comics! Makers of Star Wars, Hellboy, Alien vs. Predator, Chronicles of Narnia, Mirrormask and more!

2-25-2005, 12:03am EST:

Check out our updates to our Mattel Press Kit Images as we show off Mattel's Girls Toys lines!

2-24-2005, 11:17pm EST:

In our first update of the night, we've put up the rest of our pictures from Toy Biz's showroom! Check out Figure Factory, Lord of the Rings, Marvel Legends, Spider-Man and Friends, MegaMorphs, Superhero Showdown, and TNA Wrestling!. Again, to help spread bandwidth down, this report is located at

2-24-2005, 01:48am EST:

Finally tonight, we've started our Toy Biz coverage! Check out Fantastic Four and Spider-Man toys! (Note: To spread bandwidth around, these galleries are on Please also note the slight URL change of the Toy Biz link.)

2-24-2005, 01:15am EST:

Got a few new images in our Takara USA Gallery!

2-24-2005, 12:50am EST:

We've got some reports for you to read. Check out Bandai Girls, BBI Girls, Integrity Toys, Playground Maniacs, and Volks!

2-23-2005, 11:59pm EST:

Fresh from the image oven is Bleeding Edge Goths with their dolls and figures based on Princess Ai! Make sure to check out our in-depth Report!

2-23-2005, 11:30pm EST:

Check out Stevenson Entertainment for Alias, Happy Tree Friends and more music-group items than you can shake a drumstick at!

2-23-2005, 11:20pm EST:

Check out an addition to our Playmates coverage with press kit images of Teenage Mutant Ninja Turtles!

2-23-2005, 11:14pm EST:

And now for your viewing pleasure is Takara USA with their Treena and her Forest Friends, Microman Machine Force, Street Fighter and more!

2-23-2005, 11:04pm EST:

Hot on the heels of that last update is Toynami! Check out the Robotech, Voltron, and other stuff!

2-23-2005, 10:56pm EST:

Our first update for the night is a doozy -- Palisades Toys! Maker of Muppets, PALz, Army of Darkness, Transformers statues and more, this will get the inner kid in you smiling. Unless you're a kid right now, in which case it'll get your outer kid smililng. Anyway, click that link.

2-22-2005, 01:05am EST:

In our final update of the night, check out Shocker Toys, maker of Shockinis and Sideshow Collectibles, maker of cool stuff from Star Wars, Terminator 2, Planet of the Apes and -- oh just click those links for the cool stuff!

2-22-2005, 12:33am EST:

Now up -- Stikfas!

2-23-2005, 12:26am EST:

Now up for your viewing pleasure are Playground Maniacs, distributing (among other things) Little Apple Dolls, Fashion Street, and Gothic dolls; Toypresidents, Inc., maker of -- wait for it -- Presidents figures (and other stuff); and Volks, makers of Dollfies!

2-23-2005, 12:13am EST:

Up now is Mattel Barbie Collectors!

2-23-2005, 12:02am EST:

First up tonight (or this morning if you're anywhere along the East Coast or further east than that) are Lazy Bonz and their Realm of the Rodent, Master Replicas and their movie props and items, and Madame Alexander and their lines of playline and collectible dolls!

2-22-2005, 01:00am EST:

Our final report tonight is Art Asylum. Click the link for Little Apple Dolls, Lord of the Rings Minimates, Napster Minimates, C3 Construction (DC Minimates), and Marvel Minimates.

Have a good night (or good day) everyone. Our coverage will resume late tonight, 2/22/2005.

2-22-2005, 12:50am EST:

Playmates is up next, featuring Teenage Mutant Ninja Turtles, Disney's Cinderella, Ever Girl, and Atomic Betty.

2-22-2005, 12:33am EST:
Next up are both boys and girls lines from Play Along! Take a gander at C3, Armies of Middle Earth, Care Bears and Sky Dancers!

2-22-2005, 12:10am EST:

Up for your viewing pleasure are a bunch of pictures from various companies. We have Diamond Select, including Marvel Minimates, IndyMates, Buffy, Angel, Little Apple Dolls, and a whole lot of other licensed items. We have Kinetic Toyz with their anime and video game items. We have Mezco with their items from Edward Scissorhands, Family Guy, and more. And finally, we have X-Plus USA, maker of the Universal Monsters statues and figures and other movie items. Check them all out, won't you?

2-21-2005, 11:23pm EST:

Wow. All you LEGO fans can stop your wait and start your drooling. Ten galleries are waiting for you here.

2-21-2005, 10:01pm EST:

Now up -- Jazwares, with Mega-Man, Street Fighter, and Ape Escape 2! Get your game on here.

2-21-2005, 09:55pm EST:

Next up are the combined companies of Toycom/Yamato/Mirage. See all the anime and manga figures, statues, and what not here.

2-21-2005, 09:40pm EST:

Up now are the press kit images provided by NECA, makers of lots of licensed properties, including Sin City, Hitchhker's Guide to the Galaxy, Alien, Masters of the Universe and more! View the pics here.

2-21-2005, 09:20pm EST:

Our updates continue first with PlayHut, makers of Mystikats and Princess Prancers. Check 'em out here.

Also, thanks go out to ASM readers Stacey and Dave who were kind enough to E-mail us links that were not working. You guys rock.

2-21-2005, 12:25am EST:

Okay, I lied. We got the beginning of our Integrity Toys coverage up!

2-21-2005, 12:00am EST:

In our final update for tonight, we bring you pictures from Mattel's Press Kit. Tonight -- Batman Begins, Justice League Unlimited, Mega-Man NT, and The Batman!

2-20-2005, 11:33pm EST:

New to ASM is Great Eastern Entertainment. Check the cuteness here.

2-20-2005, 11:18pm EST:

Our Jakks Pacific coverage is up and can be seen here.

2-20-2005, 10:46pm EST:

Our SOTA Toys coverage is up and can be seen here.

2-20-2005, 10:42pm EST:

Our Blue Box International coverage is up and can be seen here.

2-20-2005, 09:23pm EST:

More Mattel uploaded! Check it out here.

2-20-2005, 07:12pm EST:

Check out a whole bunch of Barbie toys, plus some new Batman Begins and Furryville pictures in the Mattel Roundup. And read our Barbie Report!

2-20-2005, 06:16pm EST:

Check out some new photos from the Hasbro Booth!

2-20-2005, 02:11pm EST:

MGA Entertainment did not allow photos to be taken, so instead, we have a write-up of what we saw. Read it here.

2-20-2005, 12:26pm EST:

Okay. I don't want to do that again. Apparently, the traffic overload almost killed the server we're on. We're allowed to have pictures again as long as we don't tie up the processors. So to get the coverage up, we're doing this in straight HTML.

It ain't pretty, folks -- but ASM's coverage is back! Hang tight...

2-19-2005, 09:30pm EST:

More Hasbro Pictures are online! Check out more Transformers, Action Man, Pokemon, Attacktix, Furby, and, of course -- Star Wars!

2-19-2005, 08:11pm EST:

Our first batch of Mattel Pictures are online! Check out The Batman, Batman Begins, Mega-Man NT, Justice League Unlimited, and more!

2-19-2005, 07:45pm EST:

Our first batch of Hasbro Pictures are online! Check out Transformers, Beyblade, Battle B-Daman, Jedi Force, Trollz, My Little Pony, and more! More pictures to come soon!

2-19-2005, 10:42am EST:

Starting later today, you'll get the coverage you love from our crew. First up on Saturday will include Hasbro, Mattel, and MGA Entertainment, with perhaps some other surprises!

And we're also planning a Live Chat sometime within the next few days, where you'll be able to pick the brains of ASM's intrepid crew! Keep watching for more details.

Thanks for being here for our Sixth year of coverage! We do appreciate all your kind comments and hope that the new ASM will grow and expand over the coming months.

-Philip N. Zeman

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