Welcome to ASM's Toy Fair 2005 Coverage!
Bleeding Edge Goth Dolls Report
Amy Lipkowitz, General Reporter
The Bleeding Edge Goth 12" dolls and 7" vinyl figures have been turning
heads, thanks to an eye-catching combination of stylized gothic fashion
and fantastic character designs. Series 3 is already out in stores, and
Series 4 (launching in July) promises to be a hot topic, as the company
moves beyond the umbrella term "goth" and explores different branches
of gothic fashion, ranging from punk, retro, rockabilly, to cyber goth.
The dolls featured at their Toy Fair booth were all prototypes, but all
of them will be using the new improved Bleeding Edge Goth body,
developed for series 3. This body features enhanced poseability through
6 points of ball-socket articulation.
Infinity, the red-haired BEGoth with the mohawk, will have many
more tattoos in the final product. Planned tattoos include a biohazard
tattoo, a spider web with dangling spider on her arm, and a bleeding
heart with bat wings on her back.
Hypnotika, the doll with the red yarn "dread locks", features
low-slung bondage pants jeans with a corset, with delicately painted
Representing the retro-goth look is Devastatia. Next to her is a
new rendition of the everpopular Storm doll. This one is attired in an
evening gown and is appropriately named "Evening Storm". The final
member of series 4 is Fiona Fatale, who carries a skull-and bones theme
through her shirt, her eyes, and her eyebrows (a tiny skeleton hand and
The 7" figure line also has various schools of gothic fashion
represented in its characters. Luna Bella, for example, is a rockabilly
goth with a record album base, and batwings bursting out of her outfit
(final version will be different from the prototype). Malice, a series
1 dollm has been reimagined as "Malice in Wonderland", complete with
white rabbit, deck of cards base, and Mad Hatter's top hat.
In addition to their signature Bleeding Edge Goths line, there will
be a series of figures and fashion dolls based on the popular manga
Princess Ai, released by Tokyo Pop. The dolls and figures, slated for a
July 2005 release, will include chapter 1 of the first volume in every
box, as well as a brief "making of" booklet... a clever way of
marketing the comics to people who are drawn to the figures for their
sexy-cute charms without necessarily knowing the backstory.
The three 7" figures are all based on scenes from the manga, and
come with highly detailed stylized stands. The first figure, Fell to
Earth Ai, shows Princess Ai as she first appears, amnesiac and lost in
Tokyo. The second, Rock Star, depicts Ai as she begins to discover her
musical talents, as well as her mysterious growing wings. The third
figure, Angelic Ai, is from a scene in the second volume, not yet
available in the US.
As these are all prototypes, there may be some changes between the
figures shown in the showroom and the final product. Bleeding Edge
Goths has a keen interest in getting every detail right; the figures
and dolls are based on color artwork sent to them by Tokyo Pop, with
extensive feedback on the colors and textures. For example. the
Princess Ai dolls are shown with bright yellow hair, accurately
matching the cover art from the books. However, this will be changed to
more of a sandy blonde in the final product, as per Tokyo Pop's
The 12" dolls all feature rooted hair and removable fabric
clothing. As they feature the new Bleeding Edge Goth body, the clothing
is interchangeable between the two lines (for those who aren't afraid
to re-dress their dolls).
The first 12" doll, Club Cupid Ai, shows Ai as she appears during
an appearance at Club Cupid. Evening Ai's dress will be black and white
in production, rather than black and pink. The final doll represents Ai
in a scene in which she begins to remember her past; a name for this
doll has not yet been announced.
The Princess Ai line promises to be an exciting collaboration for
Bleeding Edge Goths and Tokyo Pop. Bleeding Edge President Steve Varner
tweaked the computer models that served the basis for the figures, as
well as aiding in the sculpting of hairstyles and outfit before the
final casting process. (Details will be in their "Making Of Ai"
booklet.) These are people who take their figure-making seriously, with
a commitment to quality and style... and good old-fashioned gothy fun.
You can see our pictures in our Gallery!